Juicy Couture

Founded in 1997 in Los Angeles by friends Pamela Skaist-Levy and Gela Nash-Taylor, poster girls for L.A.’s casual luxury look, the brand was exciting, fresh and creative as it began retailing basics in fun, fabulous colors. The low-riding drawstring pants, the gem encrusted velour tracksuits and form-fitting zip-up hoodies were hot-sellers.

Much of the brand’s initial success was founded on celebrity relationships. In 2001, Juicy tracksuit was custom designed for Madonna and the pop icon transformed it into a fashion statement. Since, it became a rage among the celebrity set including Jennifer Lopez, Britney Spears, Cameron Diaz and Paris Hilton.